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Saltmine Creative

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Home
Our Work
Services
About Us
News & Views
Contact

Sydney brand strategy and creative agency

We build brands that earn the second look, strategy, identity, packaging and campaigns built for shelf, screen, and the moments in between. Independent. FMCG-fluent. Twenty years of work that proves it out.

Some of our work

a2 GENTLE GOLD LAUNCH

• Creative Strategy
• Portfolio Architecture
• Distinctive Brand Asset Exploration
• Brand Name
• Visual Identity
• Packaging design

See Project Summary >

PATAK‘S OOH

Patak’s Winter Outdoor Campaign
• Campaign Creative Idea
• Campaign Production and Execution
• Proximity Advertising
• Out of Home Advertising
• Australia and New Zealand

See Project Summary >

JORDANS

Jordans ATL Communications
• Brand Positioning
• Brand Archetype
• Creative Platform
• Campaign Creative Idea
• TVC Production
• Print Production

See Project Summary >

Life Savers Relaunch Image

LIFE SAVERS RELAUNCH

• Brand Strategy
• Brand Naming
• Visual Identity
• Range Architecture
• Packaging Design

See Project Summary >

CAROMA BRAND RELAUNCH

• RELAUNCH STRATEGY
• VISUAL IDENTITY
• RANGE ARCHITECTURE
• SOCIAL MEDIA AND CONTENT
• ATL ADVERTISING

See Project Summary >

BARILLA NPD LAUNCH CAMPAIGN

• 1 Tissue session
• Global Key Stakeholder Alignment
• Social Advertising Strategy
• 10 Final Inputs
• 2 Day Photography Shoot
• Over 50 Tomatoes

See Project Summary >

MAXIMUS NEW BRAND LAUNCH

• BRAND POSITIONING
• VISUAL IDENTITY
• BOTTLE STRUCTURE
• SHOPPER ACTIVATION
• ATL ADVERTISING

See Project Summary >

TIP TOP MASTERBRAND RELAUNCH

• BRAND POSITIONING
• VISUAL IDENTITY
• RANGE ARCHITECTURE
• SHOPPER ACTIVATION
• ATL ADVERTISING

See Project Summary >

Brand-Centric • Strategically Driven • All Touchpoints

we believe in working smarter. together. we believe in working smarter. together. we believe in working smarter. together.

Explore Our Work

Let’s do wow together

hello@saltmine.au
+61 437 796 732

Level 1, 279 Broadway
Cnr of Glebe Point Road
Glebe NSW 2037 Australia

Saltmine is proudly Independent, Female and LGBTQIA+ owned. We celebrate and embrace diversity and believe that diversity makes us better together.

We acknowledge the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.

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