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THE BRAND LAUNCH & RELAUNCH SPECIALISTS

PROUDLY
BAKING
SINCE 1958

TIP TOP

HOW AN AUSSIE ICON STOLE BACK THE MARKET

• BRAND POSITIONING • VISUAL IDENTITY • RANGE ARCHITECTURE • SHOPPER ACTIVATION • ATL ADVERTISING

THE CHALLENGE

Steal back the bread market, once again becoming the beacon for the bread aisle.
Ignite the category through a distinctive, unified and modern approach that is unapologetic and proud of the goodness of bread.

“Saltmine have been a great partner through this journey. The visual identity developed by Saltmine for the Tip Top masterbrand provides a strong, unified look for the brand and positions Tip Top as a market leader.”

Justine Cotter, Group Marketing Manager

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