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THE BRAND LAUNCH & RELAUNCH SPECIALISTS

CREATE
YOUR
SANCTUARY

CAROMA

SHIFTING PERCEPTIONS FOR A HERITAGE BRAND

• RELAUNCH STRATEGY • VISUAL IDENTITY • RANGE ARCHITECTURE • SOCIAL MEDIA AND CONTENT • ATL ADVERTISING

THE CHALLENGE

Best known for good quality toilets, Caroma is an iconic Australian company with over 75 years of experience in bathrooms and kitchens. With over 6000 products in their range, they sell more than toilets although people don’t always think of them that way. Caroma engaged us for a complete brand relaunch to shift consumers perceptions of the brand from ‘toilet’ to ‘modern bathroom design’.

“Caroma’s vast history and iconic brand name had held the brand in good stead for many years, but we saw an opportunity to help guide the brand into the next generation.
We knew that Saltmine were the perfect, full-service brand partner to take on the journey with us.”

Victoria Baker, Group Brand Director

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