Saltmine Creative

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THE BRAND LAUNCH & RELAUNCH SPECIALISTS

WHAT'S
NOT TO
LOVE

BARILLA

REIGNITING CATEGORY GROWTH THROUGH A NPD LAUNCH CAMPAIGN

• CAMPAIGN CREATIVE IDEA • CAMPAIGN PRODUCTION AND EXECUTION • IN STORE POS • RETAILER MEDIA • DIGITAL AND SOCIAL ADVERTISING

THE CHALLENGE

Ignite growth in a mature category by announcing the launch of the new Barilla Rich Sauce range with a dedicated shopper and digital/social campaign.

“An opportunity existed for Barilla to ignite category growth with the launch of a unique rich sauce offer. Saltmine developed a visually appealing creative idea anchored in taste and rich ingredient cues. They meticulously executed this creative idea through a shopper and digital campaign.”

Karen Kresner, Head of Marketing

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