Saltmine Creative

 - Saltmine Creative - saltmine logo

THE BRAND LAUNCH & RELAUNCH SPECIALISTS

 - Saltmine Creative - saltmine header flower no badge - Saltmine Creative - saltmine header flower no badge

True
Innovation
Bespoke
Strategy
Beyond
Incremental

Too often, agencies rush into the excitement of the execution without thinking of the overarching strategy – and as a result, the creative falls flat.

Our trusted process enables us to create work together that delivers commercial success

 - Saltmine Creative - services background image - Saltmine Creative - services background image

1

Thoughtful

Strategy First

Understanding your brand and your business is essential. We ask the right questions to uncover powerful insights, opportunities and define the focus. We don’t shy away from challenging the norm and breaking category conventions to push brands into uncharted territories.

INSIGHTS
– Internal business immersion
– Market analysis and diagnostics
– Competitor analysis
– Audience profiling
– Review and distil existing research
– Industry trends and behaviour analysis

STAKEHOLDER MANAGEMENT
– Key stakeholder interviews
– Stakeholder alignment sessions

WORKSHOPS
– Innovation Workshops
– Brand planning workshops

STRATEGY
– Relaunch strategy
– Brand positioning
– Brand naming
– Masterbrand and portfolio architecture
– Communications strategy
– Creative strategy
– Digital strategy
– Shopper strategy
– Social strategy

2

Distinctive

Brand Centric

Being brave, breaking the rules and creating brand impact is key for success. We design and create ideas that disrupt, inspire action and are distinctive.

VISUAL IDENTITY
– Brand guidelines
– Distinctive Brand Assets

COMMUNICATIONS
– Creative platforms
– Campaign creative ideas

PACKAGING DESIGN
– NPD extensions
– Pack structure

3

Clever

EFFECTIVE MOMENTUM

Developing meaningful connections with you consumers we execute across a variety of touchpoints for maximum impact and momentum.

MULTI-CHANNEL COMMUNICATIONS
– ATL
– TVC, OOH, Radio, Print


PRODUCTION
– Film
– Editing
– Retouching
– Illustrations
– Photography


SOCIAL MEDIA
– Content (stills, reels)
– Content series
– Ambassadors

PACKAGING
– Print ready artwork

SHOPPER ACTIVATION
– In store POS
– Retailer media

RETURN ON INVESTMENT
– Performance monitoring and reporting