Saltmine Creative

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THE BRAND LAUNCH & RELAUNCH SPECIALISTS

100
YEARS
OF FUN

LIFE SAVERS

RELAUNCHING A BELOVED AUSSIE BRAND

• BRAND POSITIONING • VISUAL IDENTITY • RANGE ARCHITECTURE • BRAND GUIDELINES • POINT OF SALE

THE CHALLENGE

Create a new visual identity for the relaunch of the nostalgic Life Savers brand. The initial launch consisted of 21 SKUs across chocolate and sugar confectionery. The existing Rolls range was also refreshed.

“We know Life Savers serves a very special place in the hearts of generations of Aussies. Saltmine were the perfect partner to help us bring to life our vision for the next generation of Life Savers and the new identity has strongly contributed to our success.”

Johanna Campbell, General Manager Marketing

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