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THE BRAND LAUNCH & RELAUNCH SPECIALISTS

GIVES
YOU
MORE

MAXIMUS

THINKING DIFFERENTLY TO PUNCH ABOVE YOUR WEIGHT

• BRAND CREATION • BRAND NAMING • BRAND POSITIONING • VISUAL IDENTITY • STRUCTURE DESIGN • SHOPPER ACTIVATION & CONSUMER PROMOTIONS • ATL ADVERTISING

THE CHALLENGE

Fed up with the duopoly based sports drink market, and lack of differentiation for consumers? Frucor sought to launch a new brand into the sports drink category. Its aim was to shake things up and disrupt the status quo of the market.

“Our goal was to sell 7.5 million drinks over two years. We knew there was an opportunity to appeal to guys who live an active lifestyle, but are not ‘work out obsessives’, want the fuel (and more) of a hydration drink that reflects their no nonsense masculinity, without all the scientific bullshit. So we invented Maximus.”

Mark Wiedemann, Marketing Director

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