Saltmine Creative

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THE BRAND LAUNCH & RELAUNCH SPECIALISTS


ONLY
WHAT
MATTERS

KARICARE

RELAUNCHING THE BRAND TO BETTER APPEAL TO TODAY’S MUM

• VISUAL IDENTITY • BRAND ARCHETYPE ARTICULATION • RANGE ARCHITECTURE • PACKAGING DESIGN • NPD EXTENSIONS • SHOPPER CAMPAIGN

THE CHALLENGE

Bring to life the Uncomplicated Goodness platform for the brand through a powerful new Visual Identity that would disrupt the category and appeal to “real mums”, and by doing so return the Karicare brand to sustainable growth.

“The new visual identity Saltmine has created is distinctive, compelling and really brings to life the simplicity and realness of our Karicare range. Saltmine understood all of our challenges and have been a great creative partner throughout the whole process. We’re confident the new visual identity will resonate with our consumers.”

Peter Napper, Marketing Manager

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