Saltmine Creative

 - Saltmine Creative - saltmine logo

THE BRAND LAUNCH & RELAUNCH SPECIALISTS

FROM
FARM
TO BOWL

FARMERS MARKET

DISRUPT THE PET FOOD CATEGORY BY CREATING THE GOURMET TRAVELLER OF PET FOOD

• BRAND STRATEGY • BRAND NAMING • VISUAL IDENTITY • RANGE ARCHITECTURE • PACKAGING

THE CHALLENGE

Disrupt and set a new benchmark in the pet food category.
Create a new pet food brand (for launch in Australia, US and China) that appeals to foodies, providing superior taste as well as excellent nutrition from real, natural ingredients.

“Saltmine are passionate about creating successful challenger brands and that’s what we’re setting out to do. Key to the success of this project was creating a visual identity that looks good enough to eat and I think they’ve nailed it.”

Germaine Chua, Chief Operating Officer

 - Saltmine Creative - SMGRIDIMG_1-100 - Saltmine Creative - SMGRIDIMG_1-100
 - Saltmine Creative - Farmers-Market-Pet-Food-Bag - Saltmine Creative - Farmers-Market-Pet-Food-Bag
 - Saltmine Creative - Farmers-Market-Cat-Food-Grid-Image - Saltmine Creative - Farmers-Market-Cat-Food-Grid-Image