Saltmine Creative

 - Saltmine Creative - saltmine logo

THE BRAND LAUNCH & RELAUNCH SPECIALISTS

FUELING
AUSSIE BODIES
SINCE 1991

AUSSIE BODIES

BROADENING BRAND APPEAL THROUGH A RELAUNCH TO A WIDER AUDIENCE

• RELAUNCH STRATEGY • VISUAL IDENTITY • RANGE ARCHITECTURE • PACKAGING DESIGN • SOCIAL MEDIA AND CONTENT

THE CHALLENGE

Maintain relevance within a crowded category that had become increasingly hard for consumers to shop by creating an easy to follow range architecture that allows for NPD. Develop a brand relaunch strategy and execution that brings new users into the brand via a broadening of our consumers from gym-goers, to those that adopt a healthy lifestyle.

“Aussie Bodies has been a well-known name in the Australian market for nearly 30 years, so while the brand was ready for a refresh, we needed to work with existing equities to make it relevant without losing integrity and heritage.
We partnered with the team at Saltmine to create a strategy and visual identity that would help evolve the brand for future success, and are wrapped with the result.”

Amy Huntley, Group Marketing Manager

 - Saltmine Creative - SMGRIDIMG_8-100 - Saltmine Creative - SMGRIDIMG_8-100
 - Saltmine Creative - aussie-bodies-protein - Saltmine Creative - aussie-bodies-protein
 - Saltmine Creative - aussie-bodies-protein-bar-image - Saltmine Creative - aussie-bodies-protein-bar-image